If you’ve left the corporate world to strike out on your own in
your own home-based business,Beyond Startup – Are You Stunting the Growth of Your Home-Based Business? Articles you’ll be acutely aware that
your financial success is up to you and you alone, perhaps
for the first time in your life. For obvious reasons, therefore,
your home-based business is probably run on a shoestring.
This means, of course, that you do everything. Although you
are now CEO, you are also secretary, marketing director,
receptionist and gopher. But hey, that’s the way you like it,
right? Just as well too since when you’re just starting out you
don’t have much of a choice anyway.
But sooner or later, if you keep doing everything yourself you’ll
necessarily curtail the growth of your business. It will grow to
a certain point but no further because you’re only one person
and there are, after all, only 24 hours in a day.
Now, if you’re satisfied with making a little money on the side,
that’s fine. But if your business is your only source of income,
you must move beyond start-up if you are to become financially
successful and avoid stunting the growth of your business.
This article looks at the growth stages of a typical one-person
home-based business and how to gradually grow your business
without being run over in the process.
INITIAL GROWTH
=> One-(Wo)Man Band
As already stated, when you first start out, you do everything
yourself. You’re both chief cook and bottle-washer. And you
can continue like this for quite some time because, initially,
you are unlikely to be fully stretched. This is exactly what
you should be doing.
This is NOT the time to go out and spend money with
advertising 울산 한국 오피 agencies and hiring employees. For so long as
you CAN do everything yourself and everything that needs to
be done is getting done, this is the most efficient use of your
current resources.
=> Don’t Overcommit Yourself
During this stage, however, it is important to be careful not
to overcommit yourself. You are a fledgling. You must learn
to fly like a sparrow before you can soar like an eagle. So,
when you first start out, underpromise and overdeliver.
Also, don’t embark on an aggressive marketing campaign
until you have the business resources to satisfy the demand
you will create. Let your advertising grow in line with the
growth of your business, the addition of employees and
increased financial capacity.